is a book about Ford Motor Company and its cars during the 1950s -- the romantic decade of chrome, fins, and dual exhausts. Much of the color photography is by author Mike Parris, one of the country's foremost automotive photographers. Original photography and information from the archives of Ford Motor Company, Henry Ford Museum and Greenfield Village, and the Detroit Library's National Automotive Collection are also featured.
This is a must have for any classic car enthusiast. Parris blends a behind-the-scenes story of Ford Motor Company's survival and comeback from 1949 to 1959 with these beautiful images and details of classic Fords. The company was losing $10 million per month during the mid-1940's when 27-year-old Henry Ford II came back from the Navy to take charge and lead the company to one of the most successful decades in its history. After nearing the brink of bankruptcy, Ford Motor Company came bounding back with record profits, memorable products and dream cars that captured the minds of post-war America. This book will become your best source of information for this great period in Ford automotive history to large automotive businesses.
Founded in 1993 CarTech, Inc has become one of the leading publishers of how-to automotive titles for the hardcore enthusiast. In 1995 CarTech purchased the S-A Design line of book from Larry Schreib and Larry Atherton who had published their first book in 1976 titled, The Chevrolet Racing Engine, by Bill Grumpy Jenkins. This single title gained wide recognition as “the bible” of high performance engine design and assembly.
CarTech has continued to expand on this tradition and now has over 300 titles available for the enthusiast, in a wide variety of formats – from print to digital to video. Today, our publishing efforts include our traditional performance “S-A Design” titles along with race histories, biographies of industry icons; in addition to a number series that further assist readers with their projects.
| Format | Paperback / softback |
| Illustrations | 255 color & 70 b/w photos |
| ISBN | 9781931128148 |
| Pages | 182 |
| Publisher | CarTech |
| Size | 8.5 X 11 (inches) |
